Bacardi Martini Australia X Fratelli Fresh
- Media Relations
- Influencer Relations
Sense Communications collaborated with Bacardi Martini Australia and Fratelli Fresh on a campaign to promote the Bombay Citron Pressé Spritz and Oyster pairing, along with the Amalfi Coast Long Lunch. The campaign elevated the presence of both brands through strategic media and influencer engagement. Sense Communications implemented the campaign to ensure comprehensive coverage and maximum impact across various channels.
Media Relations Results:
- Total number of pieces of media coverage: 18
- Reach: 13,388,003
Influencer Campaign Results:
- Total influencers attended: 11
- Total number of posts: 10 (including 5 reels)
- Total number of stories: 58
- Overall, more stories were achieved than originally requested, with positive feedback for both brands and great engagement.
- Total Number of Post Engagements: 82,662 across 10 posts
- Total Reach: 790,900 across 11 influencers
View more examples of our work here.
