Bacardi Martini Australia X ALH Group

• Media Relations
• Influencer Relations

Sense Communications was engaged by Bacardi Martini Australia in their partnership with ALH Group to launch and promote the Grey Goose Martini Spring Roadshow. The exciting campaign aimed at promoting their venture across six key locations: Sunshine Coast, Brisbane, Sydney, Melbourne, Adelaide, and Perth. Our strategic approach encompassed two primary streams, media relations and influencer relations. With careful planning and execution, the Sense Communications team led a complete campaign that engaged audiences in every location, boosting the reach and impact of the Martini Spring Roadshow. Our collaborative efforts not only garnered widespread attention but have also highlighted Bacardi Martini Australia’s Grey Goose and ALH Group as influential players in the hospitality industry.

Over the duration of the campaign, Sense Communications secured

• 34 pieces of media coverage
• 24 influencers across the key locations

View more examples of our work here.