Bombay Citron Ultimate Tom Collins

• Influencer Engagement

Sense Communications was tasked with managing an influencer engagement campaign for Bombay Citron Presse, aimed at promoting their partnership with venues for the Ultimate Tom Collins. We meticulously selected food and lifestyle influencers to attend the various participating venues and share their experiences with the cocktails. This strategic campaign successfully amplified Bombay Citron’s presence and engagement across social media platforms, showcasing the Ultimate Tom Collins experience to a wider audience.

• Total influencers attended: 10
• Total number of posts: 12 (9 reels) + 1 TikTok
• Total number of stories: 38
• Impressively, nearly four times more stories were achieved than requested.
• Total Number of Post Engagements: 25,822 across 12 posts.

Overall, the influencer campaign for Bombay Citron managed by Sense Communications exceeded expectations in terms of influencer turnout, content creation, and audience engagement.

View more examples of our work here.