BrewDog and Australian Venue Co (AVC) announced a new franchise deal today for Australia. AVC will open multiple BrewDog bars in the coming years across several cities including Melbourne, Sydney and Brisbane, with the potential for further expansion. The partnership will start in 2022 with the first BrewDog + AVC bar to be opened within the iconic Pentridge Prison in Melbourne.

BrewDog co-founder Martin Dickie said: “Australia is one of the most exciting and dynamic craft beer countries in the world. Since opening our taproom and brewery in Brisbane, we’ve been blown away by the support we’ve received from the local community. We’re delighted to be working with AVC, Australia’s leading pub and bar operator, to open multiple BrewDog bars in Australia. These beacons of beer will be a true showcase of our brand, with a focus on high- quality beer, fantastic food experiences and exceptional service. We can’t wait for this project to get underway with BrewDog Pentridge!”

Paul Waterson, CEO of AVC, underlined: “We’re thrilled to be partnering with BrewDog, we really admire the globally-recognised brand and business they’ve built. It’s a great fit for us because we’re experts at delivering exceptional customer experiences at scale, and
championing great food & beer in a casual, large format operation. This partnership is a game-changer for the Australian hospitality industry and is an exciting new growth model for AVC.’

The news follows what’s been an incredibly challenging past two years for the hospitality industry worldwide. Despite the uncertain times, both BrewDog and AVC have accelerated their expansion plans, with BrewDog recently opening new sites in Mumbai, India and New Albany in USA, and with construction underway on huge flagship bars in Las Vegas and Waterloo, London both set to open later this year. AVC has proven resilient to the challenging conditions over the last two years and has continued to grow through a number of acquisitions as well as investment in an extensive capital works program, which has included Sarah Sands Hotel in Melbourne, Crown Hotel in Brisbane and Little Pearl in Sydney.

Located within the historic E Division building at Pentridge Prison, BrewDog Pentridge is set to become a go-to destination in Melbourne for craft beer lovers. The restored interiors will offer a nod to the history of the iconic site, while the beer garden will offer a modern and casual experience. Set to open in Spring 2022, BrewDog Pentridge will feature an indoor dining room and lounge on the ground floor, event spaces on level 1 and a large outdoor beer garden with BrewDog container bar, bookable spaces and games area.

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