Victorian Cherry Association

Wine and Cheese Fest 2024
Apr 05, 2024
Bacardi Martini Australia X Mamas Dining Group
Food and Beverage

  • Media Relations
  • Influencer Relations

Sense Communications once again worked with the Victorian Cherry Association on a public relations and influencer relations campaign for the 2023 season. The campaign aimed to promote the Victorian Cherry Season and the Victorian Cherry Trail through two main channels: Media Relations, focusing on traditional media to highlight the start of the season, the Cherry Trail, and cherry-inspired recipes; and Social Influencers, utilising Instagram to showcase cherry deliveries, the Cherry Trail, and creative cherry ideas. This integrated approach effectively increased visibility and engagement surrounding Victorian cherries.

  • The campaign surpassed all KPI’s achieving a total reach of 4,229,690
  • Media reach 3,334,389
  • Influencer reach reach 895,300
  • Media Relations
  • Influencer Relations

View more examples of our work here.

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