That’s Amore Cheese

Photo: That’s Amore Cheese

Sense Communications was engaged by That’s Amore Cheese to enhance its marketing strategy. This not only included the main brand, but also sister brands, Cannoleria by That’s Amore and That’s Amore Gelato.

A consumer and B2B campaign was strategised and implemented and, within the first month, over $800k of media coverage was created.

Sense Communications works on the media relations for all three brands for ongoing brand recognition, as well as product and store launches. We also work on event management such as the That’s Amore Cheese x La Manna Cheese Laboratory.

About That’s Amore Cheese

Based in Melbourne, That’s Amore Cheese was started by Giorgio Linguanti in 2008. Giorgio began with just one product –Bocconcini Leaf, which was a huge hit with the Italian restaurants.

Before long Burrata and Smoked Scamorza were added to the repertoire.

Chefs recognised Giorgio’s artisan skills in handmade cheeses and were very excited by the products.

Giorgio’s business grew rapidly. In 2010 That’s Amore Cheese took over Donnybrook’s cheese factory.

Giorgio also opened his shop, La Latteria Mozzarella Laboratory in 2010. His cheese was made daily on site, allowing him to experiment with new product.

In April 2015, That’s Amore Cheese moved into a larger facility in Thomastown. The new premises also allowed for the opening of a Retail Outlet and Café, The Cheesery.

In 2016 the company approached the export market and now supplies cheese to more than 10 countries.

In 2018, That’s Amore Cheese launched a sister brand, Cannoleria by That’s Amore, which specialises in traditional ricotta cannoli.

Today That’s Amore Cheese has a team of 100 and makes more than 60 different types of cheese. The business holds regular classes and events at The Cheesery. It has experienced exceptional growth and built a reputation as one of Australia’s best cheese manufacturers.

View more examples of our work here.