PR Melbourne

The hospitality industry has shown such business resilience the last couple of months as the COVID-19 continues to affect restaurants, cafes and pubs.

Business owners have had to pivot overnight or in a matter of days, or worse close. Staff have lost their jobs.

People have been taken to the edge but they have shown not only amazing resilience, creativity and also compassion. They have taken the small opportunities given to them and made the most of what they have to keep going.

While we wait to hear what restrictions will be lifted and when, restaurant, café and pub owners wait to hear when their livelihoods they have worked so hard for can get back on track.

A Victorian first was created when Prahran Market launched an online Marketplace allowing customers to purchase from numerous Traders in one simple transaction.

Joseph Vargetto of Mister Bianco and Massi restaurants was one of the first restaurants in Melbourne to pivot and has since set up four micro businesses within the Mister Bianco establishment that supports local producers.

That’s Amore Cheese quickly pivoted from a pre-dominantly a hospitality supplier to a consumer based delivery service, complete with full online store.

Sweet Greek launched a delicious take away and delivery menu ‘Home Sweet Home’, offering all of their famous Greek dishes in the comfort of customers’ homes.

Australian Venue Co, while having to close almost all of its near 180 venues has been supporting staff with free meals and a hardship fund for those on visas, ineligible for Government assistance. Plus, the wider hospitality community has access to Meals for Hospo Mates from some venues.

The Sense Communications team has been proud to work alongside and support these fantastic businesses as they turn to take away and delivery, build partnerships to make new micro businesses work, support each other and help those most at need.

See our clients here